“I knew whatever world Bardia was taking us to would be incredible,” she shared on the phone from New York.
The film, directed by Bardia Zeinali, focuses on the joy of travel, a subject Hadid found timely after the coronavirus pandemic’s years of restrictions and isolation. Host to a who’s who of talent, she guides Jill Kortleve, Precious Lee, Devyn Garcia and more through a surreal setting filled with campy humour and affordable fashion. Still, her wildest trip to date took her to a destination only accessible in fantasies.Īs H&M’s newest campaign star, Hadid serves as concierge at Hotel Hennes, a fictional resort dedicated to madcap adventures. Having traversed the globe for work and pleasure, the supermodel is used to living out of a suitcase during fashion month or jetting off for some well-deserved relaxation post-season.
Gigi Hadid knows a thing or two about hotels.
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